Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing...
The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and...
Feel-good tech to bring the magic back to retail, finds TBWA Future of Retail...
But retailers will need to blend the best technology offers, with the best real life brings
As increased vaccinations and less restrictive lockdown measures provide...
The MediaShop dominates at MOST Awards!
The MediaShop Johannesburg has taken top honours at the annual MOST Awards once again. This year, The MediaShop Johannesburg was crowned Full Service Media...
How micro and nano influencers are shaping ‘discovery’ purchases
Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands.
Marketing has always been...
If you think online gaming is just a game, you’re not part of the...
With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out - the shift...
Fully Integrated Agency MetropolitanRepublic are the Creative Masterminds behind the #ILoveEatingRussians Eskort Brand Campaign
In August 2021 a story broke that seemed to suggest that South Africans eat Russians. No, not the sausage kind but actual Russian people....
“Karen” take note: Don’t beeetch – sweeetch
Complaint publicity - it’s a thing, especially on social media. Last year in the US, a National Customer Rage Study was conducted and found...
CNN’s Marketplace Africa explores digitisation and authenticity with the Ogilvy South Africa Group CEO
On Marketplace Africa, CNN International’s Cyril Vanier spoke to Ogilvy South Africa Group CEO Enver Groenewald about the significance of digitisation and why authenticity...
2021 Effie Awards South Africa announces 38 Finalists
The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the...
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