ACA Board of Directors and Executive for 2020/21 Announced
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2020/2021 fiscal were elected at the 73rd Annual General...
Facebook have just lost R120 billion
Advertisers are taking a stand against Facebook’s stance on hate speech and it is causing the share price to nosedive (8% down on Friday...
Website Business Relaunches Rescue Solutions Package With Survival Tools to Combat Commercial Effects of...
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#DigitalLifeLines2.0
DMSS Agency, has relaunched its solution-focused initiative, Digital Lifelines 2.0, in a bid to continue combatting the devastating commercial implications of the...
The Nedbank IMC Conference 2020 goes virtual
Marketing works. More than ever. Work it.
It has been decided that the formerly sold-out Nedbank IMC 2020 will go virtual on 24 July. The...
Gareth Cliff on e
In a week in which eMedia Investments welcomes award-winning investigative journalist, Devi Sankaree-Govender, it also announces that well-known radio and television personality, Gareth Cliff...
Transit Ads Unveils Ground-Breaking Insights Community with TransitGo
Unfazed by the national lockdown, Transit Ads™ has put its time behind closed doors to good use and developed a progressive and ground-breaking new...
Kagiso Media pledges R1-million towards COVID-19 hunger relief
Kagiso Media, via its radio stations East Coast Radio (ECR) and Jacaranda FM are giving back to communities in need during the COVID-19 crisis....
Spectrum South Africa’s own innovative local video streaming platform
Spectrum, Caxton’s exciting new locally produced video-on-demand platform, has been successfully launched across 73 Caxton-owned local news websites. Spectrum aims to provide relevant content...
Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...
Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
Build an Effective Ecommerce Marketing Strategy
Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
