Building culture out of discontent
Culture is a shared ethos of an organisation; it is the glue that holds a business together. It is this intangible ‘thing’ that attracts...
What makes serious games seriously good?
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful...
The One Club appoints six from Asia to International Board of Directors
Six Creative Leaders from Asia
Appointed To International Board of Directors
For The One Club for Creativity
— Six top creative leaders from agencies in Asia are...
Customer. Customer. Customer. The mantra for 2022 success
In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO
The Salesforce State of the...
How retailers are going digital-first this holiday season
For retailers this holiday season, everything is relative when you consider last year’s widespread lockdown of physical spaces and an accelerated shift to digital...
A blog about a blog
Yvette Gengan, Digital Media Manager at The MediaShop.
If you are anything like me then blogging is no Friday night 'Netflix and chill' for you...
Kaspersky Lab deploys creative video marketing campaign to support its flagship B2B product
Kaspersky Lab has launched a creative marketing campaign in collaboration with SLAVA creative agency, driven by the talented Alberto Belli as a film director....
PR – WHAT MAKES IT SUCCESSFUL?
One factor, above all others, is key to making PR successful – partnership.
Any PR programme, be it a once-off project, short-term campaign or long-term...
Build an Effective Ecommerce Marketing Strategy
Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
2021 Effie Awards SA season call for entries
The Association for Communication and Advertising (ACA) has opened the call for entries for the 2021 Effie Awards South Africa. This is the first...
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