Gen Z is your future customer. Here’s how to engage with them now
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their...
4 Key Elements to Ace Influencer Marketing
The progression of influencer marketing from tactical to essential makes having the right tools at your disposal that much more important.
Recent years have seen...
Exciting new weekend breakfast show as 5FM finds rhythm and continues growth
5FM has announced some exciting changes to its presenter line-up for 2022.
The station refreshed its line-up with a major shake-up last year, one that...
Customer. Customer. Customer. The mantra for 2022 success
In a world defined by inconsistency and uncertainty, customer service remains a consistent certainty, says Wynand Smit, CEO of INOVO
The Salesforce State of the...
The best of both worlds how to get the most from inhouse and external...
With advertisers, particularly retailers, allocating a larger share of their ad spending to digital channels, many are debating how they can best access the...
What makes serious games seriously good?
The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and playful...
The MediaShop shares predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and...
Intelligent orchestration and the 3D customer: Customer engagement trends for 2022
Businesses' interactions with their customers have changed dramatically over the last couple of years. And as a result of this shift, businesses have been...
16 tips for developing a strong business strategy
Whether you’re leading a business or a business unit, or working as a freelancer, mastering business strategy is key to your success. And the...
How are product innovation and innovation in technology helping in the quest for digital...
According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...
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