Digital in 2022 and beyond: 5 trends that will bring big change
Sophistication of digital channels
By now it is well documented that the various COVID-19 lockdowns accelerated the more widespread adoption of a number of digital...
5 tips to selecting the right provider to power your email marketing campaigns
Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this...
SA Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion...
How the South African career ladder differs: findings from the first global marketing diversity, equity, and inclusion (DEI) census reveal exactly where the transformation...
Turn Left Media congratulates South Africa’s 10 most followed companies on LinkedIn in 2021
LinkedIn Marketing has become an extremely important business tool. Besides LinkedIn being the favoured B2B platform, it can be used to generate leads, differentiate...
Tis the season to prepare for holiday shopping
We’re already surrounded by festive season décor and most brands have been promoting their Christmas deals for weeks. Traditionally, this was done in stores,...
Linear journey mapping is dead
Over the years, a lot of very smart people in marketing and communication have spoken about the importance of customer journeys. Whether it’s at...
6 Helpful Holiday Marketing Tips to Drive Sales & Revenue
*This article was originally published on the Everlytic blog on 17 November 2021
Does your business have a holiday marketing plan? The holiday season is a great...
Nominations now open for 2021/2 Marketing Achievement Awards’ Rising Star and Marketer of the...
Between now and 17 December 2021, marketing professionals across the country are invited to nominate young, rising stars from within their organisations or partner...
Lessons from TV
Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of...
How retailers are going digital-first this holiday season
For retailers this holiday season, everything is relative when you consider last year’s widespread lockdown of physical spaces and an accelerated shift to digital...
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