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5 Black Friday Online Marketing Ideas to Boost Your Revenue

It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
Five ways to ensure an influencer marketing campaign goes viral

Five ways to ensure an influencer marketing campaign goes viral

Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...

PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall

Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg....
Candice Lee Reeves, Senior Digital Copywriter

Understanding customer-centric content marketing for better email engagement

Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...

Winners of first ever Effie Awards South Africa Announced

The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
Marketing Achievement Awards now open for entries

2021/2 Marketing Achievement Awards now open for entries

Strategic marketing means business. This is not rhetoric, but a potent statement of intent that speaks to the potential of strategic marketing as a...

Raise your hand if you like video games!

Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on...

LMX And Primedia Outdoor Launch Study To Measure Audiences Across 7 African Markets

LMX, a subsidiary of the Moving Walls Group and a provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a provider of OOH media...

Tickets for Effie Awards SA Gala and Summit on sale

The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards...
Ernest North, co-founder of Naked, the AI-driven insurance platform

Why online referrals are changing the marketing game, and how it benefits consumers

The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than expensive advertising campaigns via...
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