How automated communications can enhance customer engagement & brand loyalty
Technology can drive dynamic content campaigns, at scale, while marketers embrace a more strategic role.
Marketers have long since identified the importance of strategic and...
CELL C EXTENDS 50% MORE DATA OFFERS WITH ALL-IN-ONE BUNDLES DURING LOCKDOWN
With the nationwide lockdown extended until the end of April 2020, Cell C remains committed to helping its customers stay connected, informed and safe...
Cars.co.za first EVER weekly show on YouTube
Anyone that owns a social media channel will know that increasing followers or getting more subscribers can be a huge challenge.
Well, Ross McIlroy is...
SA’s email lockdown open rates higher than Black Friday month: What Game Theory tells...
Thought leadership article from JD Engelbrecht, Managing Director, Everlytic highlighting how SA´s email lockdown open rates are higher than Black Friday month.
While South African business...
CX from a millennial perspective
To engage with millennials brands must weave seamless experiences across digital platforms and multiple channels.
The results of the PwC 2019 Global Consumer Insights Survey...
Cape Town’s Intrepid Fox creates brand film for US online social sports platform
Cape Town-based creative agency, Intrepid Fox, has created a new brand film for SportsHosts, an online platform operating in New York and San Francisco...
Emotional clickbait always wins
Can you say ‘Corona mania?’
Audience = Income.
This equation has been true in the media game for years. In theory it all makes sense. Editors...
Is the Death of the High Street Unstoppable?
A look at the state of retail and digitalisation in 7 countries
Digital Marketer, Jamieson Hill, takes us on a journey around the world to...
Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...
Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
Build an Effective Ecommerce Marketing Strategy
Just like brick and mortar, ecommerce requires a multifaceted, well-thought-out marketing strategy in order to succeed. Fifteen years ago, you wouldn’t expect to simply...
