6 Technologies that should be part of your future CCM strategy
Customer expectations are evolving faster today than ever before. That’s hardly surprising. In an always-on world where people have devices with them all the...
What brands need to know about working with podcasts
Jon Savage is a director at InBroadcasting, a division of HaveYouHeard specialising in innovations in broadcasting, content strategy and media technology. But, he’s also...
PoPIA: 5 Tips to secure electronic signatures in your business
With many businesses forced into remote working by the Covid-19 pandemic - and likely to continue working a physical-virtual hybrid model for the foreseeable...
Insurers can bridge the relationship gap by focusing on digital customer communication
Traditional insurers have never faced as much competition for their customers’ attention as they do now. A whole litany of tech-centric startups are coming...
What brands should know about image and video SEO
For many Internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on...
Four digital marketing essentials that every South African business must have in 2021
In the current digital landscape, ‘electronic’ word of mouth spreads so fast that a business’ reputation can be built or tarnished in a split...
Three ways to reinvent retail customer engagement in a post-Covid world
As the COVID-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a new digital...
AdFreeway’s pioneering advertising platform launched in SA – the human touch
Pioneering advertising platform that puts the human back into the digital equation and makes advertising rewarding for everyone
Digital pioneers, Kevin Bermeister (think Skype...
The rebirth of email as a marketing tool
New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and...
5 ways to write an engaging value proposition for your website
When it comes to selling newspapers, persuasive and relevant "above-the-fold" content has always been a necessity. The top half of the newspaper—the only part...
