Mobility to rule video in 2018
Video production and viewing becomes more challenging as goldfish attention span proves longer than a human’s.
Video is set to take over the digital landscape...
6 Helpful Holiday Marketing Tips to Drive Sales & Revenue
*This article was originally published on the Everlytic blog on 17 November 2021
Does your business have a holiday marketing plan? The holiday season is a great...
Do consumers think about your brand all the time? No.
Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town...
STER-KINEKOR theatres and D-box join forces to offer movie-goers an exceptional premium entertainment experience
Movies will never be the same again Ster-Kinekor has taken the hyper-realistic immersive entertainment experience to the next level that will boost...
Why the fundamentals matter in B2B digital marketing
Opinion Piece
Thanks to platforms such as LinkedIn, a company’s website, and its own social media channels, more and more business-to-business (B2B) technology companies are...
Step into Spring at Rosebank Mall’s Sidewalk Sale
We don’t know about you, but ‘sale’ is one of our favourite words… and the much-anticipated Sidewalk Sale is on at Rosebank Mall! That’s...
2018 IMC Conference announced
Evaluate. Consolidate. Integrate – 2018 IMC Conference announced Every day your team delays using innovative new marketing solutions, you’re losing competitive edge. If that...
PR – WHAT MAKES IT SUCCESSFUL?
One factor, above all others, is key to making PR successful – partnership.
Any PR programme, be it a once-off project, short-term campaign or long-term...
Nominations now open for 2021/2 Marketing Achievement Awards’ Rising Star and Marketer of the...
Between now and 17 December 2021, marketing professionals across the country are invited to nominate young, rising stars from within their organisations or partner...
Linear journey mapping is dead
Over the years, a lot of very smart people in marketing and communication have spoken about the importance of customer journeys. Whether it’s at...
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