Put your brand in advertising’s front seat
Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution...
Sundays are where South Africans get more bang for their buck
The Sunday newspaper is a weekly ritual for many people. They read it alone, as a couple or as a family. Sunday is when...
Facebook AI researchers create the world’s most detailed population density maps of Africa
New AI-powered, high-res maps to help humanitarian aid and relief agencies better assist people in need
Facebook is working closely with key non-profit and research partners...
Dan Mace starts something for Hunter’s
Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers. “The script really...
Linear journey mapping is dead
Over the years, a lot of very smart people in marketing and communication have spoken about the importance of customer journeys. Whether it’s at...
Sign up and catch the digital audio revolution in Africa
A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched.
in_Broadcasting, a...
FCB Africa Shines At Africa’s First CICLOPE Awards
FCB Africa was named Agency of the Year at the inaugural edition of the CICLOPE Awards held in Cape Town this week.
The only festival...
CELL C LAUNCHES CYBER SAFETY PILOT 2 TO EDUCATE LEARNERS ABOUT CYBER BULLYING
Cell C has officially launched its Cyber Safety Pilot 2 programme in partnership with Active Education Foundation. The launch took place in front of...
Global Out of Home Media Rebrands for the Future
2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which...
ProActive™ Campaign drives positive engagement for Halls
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This...
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