Reigniting the Industry: The ACA’s Bold Path Forward
Sharleen James, Chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific ‘Tribes’. These efforts...
Effie SA Holds Thought-Provoking Dialogue on the Effectiveness of Influencer Marketing
Effie Awards South Africa recently hosted an insightful dialogue at Discovery HQ in Sandton, focused on the evolving role of influencer marketing in achieving...
Entries for the 2025 Product of the Year South Africa Programme are Open
Entries for the 2025 Product of the Year South Africa Awards opened on 2 September, with brands being encouraged to submit their entries and...
Preventing the lead agency to bleed agency scenario
(OPINION)
From Lead Agency to Bleed Agency – CEO of MullenLowe SA Sarah Dexter shares her thoughts
Lead agencies can be great. At MullenLowe we’ve held...
Global benchmark in marketing effectiveness to join Ascential’s LIONS Division to amplify offer for...
Effie to join Ascential’s LIONS Division to amplify offer for Marketing and Creative Industries
Ascential plc (LSE: ASCL.L), the specialist events, intelligence and advisory company...
2024 Effie Awards South Africa Grand Jury Announced
Effie South Africa is proud to announce the Grand Jury for the 2024 Effie Awards. Assembled to select the most effective marketing effort of...
MullenLowe launches 7 Days 7 Ways with Spekko Rice
MullenLowe recently launched a social media campaign for Spekko, called 7 Days 7 Ways. The campaign was a collaboration with twelve influential, energetic foodie...
Six strategies TDMC considers to build customer loyalty
In an era of economic uncertainty and fierce competition for consumer spend, customer loyalty has become a crucial battleground for brands. One way to...
From playtime to progress: The growing intersection of gaming, marketing and social responsibility
Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills...
Consumers Have Voted – SA’s Most Innovative Products of the Year 2024 Announced
Product of the Year South Africa (POYSA) is proud to announce the 2024 Product of the Year winners.
The prestigious Gala event, which recognises South...
