ACA Welcomes New Board and Leadership Team for 2025/26
The 78th Annual General Meeting of the Association for Communication and Advertising (ACA) took place on Wednesday, 16 July 2025, where the new Board...
Branding vs. Marketing: Why Knowing the Difference Could Be the Key to Sustainable Business...
In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate clearly and connect meaningfully....
Ads are no longer disrupting – they’re unlocking
Once upon a primetime, advertising had its place: neatly slotted between soapies on TV or nestled between the pages of your favourite magazine. It...
Effie Awards South Africa Announces 2025 Jury Panel
Effie South Africa, hosted by the Association for Communication and Advertising (ACA), has announced the full jury panel for the 2025 Effie Awards programme,...
Finalists Announced for the 2025 Marketing Achievement Awards’ Marketer of the Year
The Marketing Achievement Awards (MAAs) have announced the exceptional finalists for the highly coveted Marketer of the Year (MOTY) award for 2025. This prestigious...
AI is the inspiration for a new frontier in creativity
OPINION
In the past decade, marketing has increasingly become obsessed with efficiency and optimisation as the digital era added new dimensions of performance tracking, conversion...
The ACA Launches a Podcast for the Curious and Committed
The ACA has launched ADventures, a bold new podcast created to inform, inspire and ignite conversation across the South African marketing and communications industry....
Effie Academy Launches in South Africa
Effie Academy is now live in South Africa, bringing world-class marketing education to professionals and students alike. Two flagship programmes – Effie Fundamentals and...
AI in Advertising Forum: Industry Urged to Understand, Apply, and Act
The Association for Communication and Advertising (ACA) hosted its first-ever AI in Advertising Forum at the WPP Campus in Johannesburg on the 13th March...
Why ‘candour creators’ are the future of influencer marketing
Many brands have been burned simply by aligning their product with the wrong influencer. Don’t risk alienating your audience by force-feeding them influencers who...
