Polygon to bring third-party verification to programmatic DOOH across Africa
New Seedooh integration into Polygon’s publisher network will bring independent, transparent and accurate data directly to advertisers
Polygon, Africa’s largest aggregated programmatic digital out of...
2025 Effie Awards South Africa Finalists Announced
Effie South Africa has announced that 44 finalists have been selected following the first round of judging for the 2025 programme. These finalists represent...
ACA Welcomes New Board and Leadership Team for 2025/26
The 78th Annual General Meeting of the Association for Communication and Advertising (ACA) took place on Wednesday, 16 July 2025, where the new Board...
Branding vs. Marketing: Why Knowing the Difference Could Be the Key to Sustainable Business...
In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate clearly and connect meaningfully....
Ads are no longer disrupting – they’re unlocking
Once upon a primetime, advertising had its place: neatly slotted between soapies on TV or nestled between the pages of your favourite magazine. It...
Effie Awards South Africa Announces 2025 Jury Panel
Effie South Africa, hosted by the Association for Communication and Advertising (ACA), has announced the full jury panel for the 2025 Effie Awards programme,...
Finalists Announced for the 2025 Marketing Achievement Awards’ Marketer of the Year
The Marketing Achievement Awards (MAAs) have announced the exceptional finalists for the highly coveted Marketer of the Year (MOTY) award for 2025. This prestigious...
AI is the inspiration for a new frontier in creativity
OPINION
In the past decade, marketing has increasingly become obsessed with efficiency and optimisation as the digital era added new dimensions of performance tracking, conversion...
The ACA Launches a Podcast for the Curious and Committed
The ACA has launched ADventures, a bold new podcast created to inform, inspire and ignite conversation across the South African marketing and communications industry....
Effie Academy Launches in South Africa
Effie Academy is now live in South Africa, bringing world-class marketing education to professionals and students alike. Two flagship programmes – Effie Fundamentals and...
