How automated communications can enhance customer engagement & brand loyalty
Technology can drive dynamic content campaigns, at scale, while marketers embrace a more strategic role.
Marketers have long since identified the importance of strategic and...
Marketing in the Covid era – how to adjust and adapt your strategy
Good marketing relies on a thorough understanding of your target market, but when much of what you knew about your customers is suddenly no...
Greensky Brand Architects transforms business to develop Health Care Products
As South Africa and the rest of the world found itself impacted by the global COVID-19 pandemic. Greensky Brand Architects realized the danger in...
Inaugural Effie Awards South Africa Postponed to 2021
The Association for Communication and Advertising (ACA) has announced that the 2020 Effie Awards South Africa programme has been cancelled and that the inaugural...
Cars.co.za first EVER weekly show on YouTube
Anyone that owns a social media channel will know that increasing followers or getting more subscribers can be a huge challenge.
Well, Ross McIlroy is...
SA’s email lockdown open rates higher than Black Friday month: What Game Theory tells...
Thought leadership article from JD Engelbrecht, Managing Director, Everlytic highlighting how SA´s email lockdown open rates are higher than Black Friday month.
While South African business...
The Nedbank IMC Conference 2020 has been postponed
In keeping with the President’s address last night and the Cabinet guidelines regarding COVID-19, the Nedbank IMC 2020 has been postponed.
The Nedbank IMC, South...
CX from a millennial perspective
To engage with millennials brands must weave seamless experiences across digital platforms and multiple channels.
The results of the PwC 2019 Global Consumer Insights Survey...
Emotional clickbait always wins
Can you say ‘Corona mania?’
Audience = Income.
This equation has been true in the media game for years. In theory it all makes sense. Editors...
Is the Death of the High Street Unstoppable?
A look at the state of retail and digitalisation in 7 countries
Digital Marketer, Jamieson Hill, takes us on a journey around the world to...
