How retailers are going digital-first this holiday season
For retailers this holiday season, everything is relative when you consider last year’s widespread lockdown of physical spaces and an accelerated shift to digital...
Pitfalls of neglecting your email delivery
Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the...
Industry experts offer tips for businesses on how to prepare for the holiday season
According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to...
5 Black Friday Online Marketing Ideas to Boost Your Revenue
It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
Five ways to ensure an influencer marketing campaign goes viral
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
SA Future Trust Brand Film Celebrates The Tenacity of SMMEs
Integrated campaign and inspiring brand film champions small businesses
The South African Future Trust (“SA Future Trust”) is shining a spotlight on the resilience of...
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
Winners of first ever Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
2021/2 Marketing Achievement Awards now open for entries
Strategic marketing means business. This is not rhetoric, but a potent statement of intent that speaks to the potential of strategic marketing as a...
Ad becomes a real-life dish in Soweto
Budget Insurance partners with Kota King to launch the Budget Kota
When Thabo, the self-proclaimed kota king with advanced, titantic-kota eating skills, graced our screens...
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