Five key considerations for B2B tech brands looking to scale PR in Africa
While the changes over the past year have created a conducive environment for technology companies with highly-relevant products and solutions to thrive, there have...
Fully Integrated Agency MetropolitanRepublic are the Creative Masterminds behind the #ILoveEatingRussians Eskort Brand Campaign
In August 2021 a story broke that seemed to suggest that South Africans eat Russians. No, not the sausage kind but actual Russian people....
CNN’s Marketplace Africa explores digitisation and authenticity with the Ogilvy South Africa Group CEO
On Marketplace Africa, CNN International’s Cyril Vanier spoke to Ogilvy South Africa Group CEO Enver Groenewald about the significance of digitisation and why authenticity...
2021 Effie Awards South Africa announces 38 Finalists
The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the...
Why less is more on social media
There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many...
3 Emails You Should Send to Drive Conversions
The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email...
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What's that sound? Everybody look what's going down!
What is a brand?
As a marketer with more than 20 years' experience, I should probably know, but...
Judges announced for very first Effie Awards South Africa
The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards...
Great customer experiences don’t just happen, but they can be manufactured
At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand...
5 Email Marketing Best Practices to Improve Your Campaigns
Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want...
