South Africa has 19 finalists in The One Show 2021
TBWAHunt Lascaris Johannesburg leads with seven;
winners to be announced June 10 during Creative Week 2021.
The One Club for Creativity has announced nine agencies in...
SANLAM shows how to live with game changing confidence
Sanlam’s brand reboot kicks off with a bigger, bolder purpose and team of inspirational Coaches to empower South Africans to live with financial confidence
Following...
Insurers can bridge the relationship gap by focusing on digital customer communication
Traditional insurers have never faced as much competition for their customers’ attention as they do now. A whole litany of tech-centric startups are coming...
What brands should know about image and video SEO
For many Internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on...
Four digital marketing essentials that every South African business must have in 2021
In the current digital landscape, ‘electronic’ word of mouth spreads so fast that a business’ reputation can be built or tarnished in a split...
The Nedbank IMC puts spotlight on scarce skills through bursary programme
Themed, “Marketing. The Movie.” and taking place on the 29 July 2021, the Nedbank IMC is again offering bursaries to young South Africans. With...
FoxP2 continues to live up to Number 1 Scopen ranking
FoxP2 continues to live up to its Number 1 ranking for effective creativity in the 2019/2020 Scopen report with an impressive performance in the...
Advertising to a generation that blocks advertising
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to COVID-19, they’re...
Three ways to reinvent retail customer engagement in a post-Covid world
As the COVID-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a new digital...
The rebirth of email as a marketing tool
New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and...
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