OREO – THE WORLD’S NUMBER 1 BISCUIT – INVITES FANS TO JOIN Christina Aguilera and Neymar Jnr in a GLOBAL OREO DUNK CHALLENGE
OREO has launched its new, globally integrated marketing campaign, the OREO Dunk Challenge, in South Africa. The goal of the OREO Dunk Challenge is to inspire fans around the world to dunk OREO biscuits in milk to re-connect with their inner child.
OREO biscuits and milk have gone together for more than 100 years. However, OREO biscuits and milk aren’t just a delicious pairing. Dunking an OREO biscuit in milk has always been a way to create a playful moment that reminds fans how extraordinary it can be to feel and wonder like a kid.
“The OREO brand sees the world with childlike wonder and its signature dunk ritual is the purest articulation of that vision,” said Justin Parnell, Global Brand Director, OREO. “We believe that, when you dunk an OREO biscuit in milk, you’re releasing a bit of childlike wonder from within, and it’s those types of moments that our brand was built on. We’re thrilled to inspire fans to dunk OREO biscuits on a global scale, thereby inspiring more moments of play and wonder in the world.”
The OREO Dunk Challenge will come to life through a variety of consumer touch points and collaborations designed to provide dunking inspiration. These collaborations showcase new and innovative ways to dunk an OREO biscuit in milk, starting with celebrity dunks by International Recording Artist Christina Aguilera and professional Brazilian football star Neymar da Silva Santos Junior. Each celebrity will appear in-store and in TV spots that put spectacular spins on the OREO biscuit dunk ritual.
Locally, to celebrate the OREO Dunk Challenge, we are giving one lucky South African a chance to win a VIP Dunking Experience for two worth R150 000, including a chance to meet and dunk with either Christina Aguilera in Los Angeles or Neymar da Silva Santos Junior in Barcelona.
To qualify for a chance to win this amazing trip, local Oreo fans must purchase any two (2) Oreo Original (176g), Oreo Chocolate Crème (176g) or Oreo Golden (176g), dial *120*7226#, follow the prompts and enter the last 4 (four) digits of both valid participating barcodes. The promotion is open from 16th of February 2017 to the 31st of May 2017, terms and conditions apply* and entrants must remember to keep their till slip to validate their entry.
Building on the global hype, Oreo South Africa will ask local fans to ‘show us their #OreoDunk’, rewarding imaginative dunkers with a chance to win a R30 000 cash prize and the title of South Africa’s first Oreo Master Dunker.
To inspire fans, local dunking stars and celebrities are preparing their own unusual dunks – including soccer trickster, contortionist and cheerleader dunks. These videos, will invite fans to show us their very own dunks. To enter, simply, plan, film, post and share your unique Oreo dunk on www.oreodunk.co.za between 13 March to 28th March 2017. **Terms and Conditions apply.
“The OREO Dunk Challenge encourages consumers to think big, but more importantly to have fun!” says Lara Sidersky, Mondelez SA Category Lead for Biscuits. “More so, dunking an Oreo fills us with childlike wonder, reminding us to believe that anything is possible.”
In addition to Christina Aguilera, Neymar da Silva Santos Junior, our SA dunk stars and local celebrities, Google has also taken up the OREO Dunk Challenge in which one can virtually launch an Oreo biscuit into ‘space’ and back with your phone via the microsite www.oreospacedunk.com
Created by The ZOO at Google, 360i, Carat, and Jam3, the microsite allows users to scan an actual OREO biscuit to unlock a digital version. Users then swing their phone to send the virtual biscuit into the stratosphere, starting from the user’s location in Google Earth then descending and “dunking” into a glass of milk in a location across the world via Google Street View. This unique, tech-forward OREO Space Dunk launches 21 February 2017.
“While we know nothing beats dunking a real OREO biscuit in milk, it’s exciting to see variations of the ritual, including one that takes it into the digital space,” said Kerri McCarthy, Senior Global Brand Manager, OREO. “The innovation behind the OREO Space Dunk is the result of true collaboration and it’s a great way to further diversify the array of OREO dunks that make up the OREO Dunk Challenge.”
With so many ways to participate, South African fans will again discover new Wonderfilled ways to twist, lick and dunk with Oreo.
Learn more about the OREO Dunk Challenge on Facebook and Twitter @Oreo #OreoDunk and show us your unique dunk on www.oreodunk.co.za for a chance to win R30 000 cash. Then just for fun, launch a biscuit into space with www.oreospacedunk.com and finally, purchase any two packs of Oreo for a chance to win the amazing grand prize of a trip to for two, including a chance to meet either Christina in LA or Neymar Jnr in Barcelona.
Terms and Conditions:
* OREO Dunk Challenge www.oreodunk.co.za
** Oreo Dunk www.oreodunk.co.za
Disclaimer: Consumers participate in the Oreo Dunking campaign at their own risk and Oreo cannot be held accountable for any death, injury, loss and/or damage to those participating in the Oreo Dunk Campaign.
About OREO
OREO is the world’s favorite biscuit, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with nearly $2.9 billion in global annual revenues. The OREO biscuit TWIST LICK DUNK ritual has become the signature way to enjoy this iconic biscuit for many different cultures around the world. OREO has a Facebook community of more than 40 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as OREO, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
