(Opinion)
In the world of advertising and digital marketing, online advertising has been viewed as merely a platform or pedestal – but we are increasingly seeing that AdOps has emerged as an entirely new discipline in it’s own right. Many men and women are forging careers entirely focused on digital advertising whilst corporates are upskilling and building departments dedicated to this principle.
Adops is relatively new term popping up online – so what does it refer to?
AdOps refers to Ad Operations (online advertising operations) – the processes, systems and integrations that support the sale, scale and delivery of online advertising. It is not your everyday marketers job rather we see data driven individuals often from more analytical fields such as, engineers, lawyers and accounts sitting behind a computer interpreting data to ensure to maximum exposure and ROI for a brand.
But what exactly is AdOps?
- Data-based strategy and development of digital advertising campaigns
- Management of digital advertising campaigns
- Optimisation of digital advertising campaigns
AdOps is the merging of expertise in designing, implementing and optimising digital advertising campaigns.
AdOps differs from media buying by integrating with new and existing CRM and sales tracking systems. This affords an incredible amount of insight into the effectiveness of the myriad of options available for digital advertising.
AdOps focuses on actioning decisions based on measured, filtered, highly-relevant data.
Why it’s important
AdOps improves digital marketing efforts across all channels and all appropriate KPI’s. It improves ROI by default and maximises the ability of clients to spend their budgets effectively and efficiently whilst seeing the best bang for their buck.
In conclusion, we’ve seen a dramatic change when it comes to agencies and business who handle their own digital marketing, in that AdOps is starting to define itself as a field in and of itself, and becoming an expert in digital advertising is becoming a more useful skill than ever.
About Condriac Digital Communications
Condriac Digital communication is a full service digital agency who specialise in content creation, programmatic lead generation, public relations, social media and web development.
We’re in the business of seamlessly bridging the gap between brands and consumers.
