Turning Big Data into Even Bigger Stories
In data storytelling, as in life, there are two sides to every story. To the creatives responsible for telling the story, data is the...
1st for Women launches new campaign – ‘We’ve Got You Covered’
SA women encouraged to get out there – they’ve got this.
Today, women have got more going for them than ever before and all fingers...
The shape of content marketing
By Andrew Nunneley, Director of Brand Strategy at New Media
Content marketing is at last taking its place at the top table. Most South African...
Help ensure your small local business gets found on Google
By Stefano Maruzzi, Vice President for EMEA at GoDaddy
If you’re running a local retail or services business, you will know about the importance...
Behind the Walled Gardens
Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only...
MULLENLOWE SA tasked with rolling out SCHICK’S ‘THE MAN I AM’ campaign
MullenLowe South Africa recently added a new business win to its ever increasing portfolio of clients. The Schick account win builds on the agency’s...
New research into state of marketing shows more money, more data and more pressure...
In the first of a new series of surveys into the role of chief marketing officers (CMOs) in South Africa, VML South Africa has...
Kaspersky Lab deploys creative video marketing campaign to support its flagship B2B product
Kaspersky Lab has launched a creative marketing campaign in collaboration with SLAVA creative agency, driven by the talented Alberto Belli as a film director....
Mountain biking from CPT to PTA – raising R1m for Good Morning Angels
Three mountain bike enthusiasts will be taking to the road – and dirt – on 3 April 2019, tackling a grueling route of about...
Evidence Based Marketing – what is it and why do we need it?
The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer...
