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Pitfalls-of-neglecting-your-email-delivery

Pitfalls of neglecting your email delivery

Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the...
IPASA-Annual-Review-Gift-of-the-Givers

Kolisis call for fresh thinking after “a time of mayhem”

“We need to listen to what people dealing with challenging circumstances really need,” says Rachel Kolisi, co-founder of the Kolisi Foundation. This and other...
Industry-experts-offer-tips-for-businesses-on-how-to-prepare-for-the-holiday-season

Industry experts offer tips for businesses on how to prepare for the holiday season

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According to Salesforce, global online revenue will increase by 7% this year. In other words, between November and December, online buyers are expected to...
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Sign up and catch the digital audio revolution in Africa

A series of online conferences demystifying the digital audio revolution and how to use it to build brands in Africa has just launched. in_Broadcasting, a...
Sharon-Mukwevho-Everlytic

5 Black Friday Online Marketing Ideas to Boost Your Revenue

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It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
Five ways to ensure an influencer marketing campaign goes viral

Five ways to ensure an influencer marketing campaign goes viral

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Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
PrimeCourts-acquires-brand-activation-rights-to-Musgrave-Mall

PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall

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Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg....
Candice Lee Reeves, Senior Digital Copywriter

Understanding customer-centric content marketing for better email engagement

Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
Effie-Awards-South-Africa-2021_

Winners of first ever Effie Awards South Africa Announced

The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa...
Marketing Achievement Awards now open for entries

2021/2 Marketing Achievement Awards now open for entries

Strategic marketing means business. This is not rhetoric, but a potent statement of intent that speaks to the potential of strategic marketing as a...
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