Intelligent orchestration and the 3D customer: Customer engagement trends for 2022
Businesses' interactions with their customers have changed dramatically over the last couple of years. And as a result of this shift, businesses have been...
16 tips for developing a strong business strategy
Whether you’re leading a business or a business unit, or working as a freelancer, mastering business strategy is key to your success. And the...
How are product innovation and innovation in technology helping in the quest for digital...
According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...
The Play Your Part Awards 2021 open entries for Innovator of the Year award
Innovation has been dubbed the "engine of growth and development" globally and for many countries that are working to remain competitive, improving innovation and...
Digital in 2022 and beyond: 5 trends that will bring big change
Sophistication of digital channels
By now it is well documented that the various COVID-19 lockdowns accelerated the more widespread adoption of a number of digital...
5 tips to selecting the right provider to power your email marketing campaigns
Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this...
SA Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion...
How the South African career ladder differs: findings from the first global marketing diversity, equity, and inclusion (DEI) census reveal exactly where the transformation...
Turn Left Media congratulates South Africa’s 10 most followed companies on LinkedIn in 2021
LinkedIn Marketing has become an extremely important business tool. Besides LinkedIn being the favoured B2B platform, it can be used to generate leads, differentiate...
Tis the season to prepare for holiday shopping
We’re already surrounded by festive season décor and most brands have been promoting their Christmas deals for weeks. Traditionally, this was done in stores,...
Linear journey mapping is dead
Over the years, a lot of very smart people in marketing and communication have spoken about the importance of customer journeys. Whether it’s at...
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