How micro and nano influencers are shaping ‘discovery’ purchases
Micro and nano influencers are at the heart of the shift from intent-based online research and shopping, to discovering new brands.
Marketing has always been...
Will We Be Returning to the Stadiums Soon?
The drive to reopen the Events Industry in South Africa focuses on providing safe and organised events. Early into lockdown, the Event Safety Council,...
If you think online gaming is just a game, you’re not part of the...
With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out - the shift...
Five key considerations for B2B tech brands looking to scale PR in Africa
While the changes over the past year have created a conducive environment for technology companies with highly-relevant products and solutions to thrive, there have...
Fully Integrated Agency MetropolitanRepublic are the Creative Masterminds behind the #ILoveEatingRussians Eskort Brand Campaign
In August 2021 a story broke that seemed to suggest that South Africans eat Russians. No, not the sausage kind but actual Russian people....
2021 Effie Awards South Africa announces 38 Finalists
The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the...
Leading with the heart and how soft skills win the day during the pandemic
The Covid-19 pandemic forced many businesses worldwide to sit up with a jolt and smell the coffee: if ever there was a time for...
Why less is more on social media
There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many...
3 Emails You Should Send to Drive Conversions
The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email...
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What's that sound? Everybody look what's going down!
What is a brand?
As a marketer with more than 20 years' experience, I should probably know, but...
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