CX is just the tip of the competitive spear
Following the successful introduction of a reinvigorated brand at the recent CEM Africa Summit in Cape Town, Immersion Group’s bold new vision of creating...
Avatar Launches New Campaign For BCX Amidst National Lockdown.
The campaign, dubbed Great innovation thrives in difficult times, reminds South Africans of the importance of staying resilient during tough times. The PR-driven campaign...
Facebook helping grow business
We are pretty sure everyone realises how important Facebook is these days. From communicating with your friends. To keeping up with current trends and...
Beyond the funnel: prompting customers to switch with emotional and rational messages tailored to...
Most marketers are familiar with the concept of the marketing funnel: customers enter at the top when they become aware of a brand or...
SA’s email lockdown open rates higher than Black Friday month: What Game Theory tells...
Thought leadership article from JD Engelbrecht, Managing Director, Everlytic highlighting how SA´s email lockdown open rates are higher than Black Friday month.
While South African business...
Airport Ads granted five-year concession at Kruger Mpumalanga
Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position in the airport advertising space.
The...
Why personalisation in digital marketing matters
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed...
Foschini / Donna Claire – digitising it
Advertisers targeting consumers via fashion magazines may be interested in the recently launched fashion e-magazine, Denim Nation, a catalogue of fashion combining brands from...
What is the ideal marketing channel mix for your e-commerce store?
Raymond Smit, Head of Paid Search at Reprise Digital South Africa offers retailers and online businesses, tips on maximising their digital marketing efforts.
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