AdFreeway’s pioneering advertising platform launched in SA – the human touch
Pioneering advertising platform that puts the human back into the digital equation and makes advertising rewarding for everyone
Digital pioneers, Kevin Bermeister (think Skype...
The rebirth of email as a marketing tool
New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and...
5 ways to write an engaging value proposition for your website
When it comes to selling newspapers, persuasive and relevant "above-the-fold" content has always been a necessity. The top half of the newspaper—the only part...
What analysing 10 billion emails shows business leaders
According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content...
SA shoppers are online. Retailers need to meet them with an exceptional experience
Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa is taking serious notice, according to Geoff Hardy, Head of Digital,...
It’s the end of the world as we know it (and I feel fine)
This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The Covid-19 pandemic has unquestionably...
The cookie-pocalypse: Viewing the glass half full
Almost every company use cookies in their digital marketing. But with third party cookies set to crumble over the coming months - and Google...
Quantum computers and the cybersecurity risks they pose to South African businesses
Round-the-clock advancements in technology are reshaping business operations across the globe. However, businesses should think carefully about the possibilities and impact of transformative technologies...
Zoho One: The tech behind Quicket, Africa’s largest ticketing platform
Zoho Corporation's customer, Quicket, following its Zoho One deployment, has achieved growth-driving benefits that include improved back-office efficiency, business process automation, and lightning-quick customer...
Amplify Client Engagement with a Customer Experience Strategy
Your business isn’t really in retail, finance, technology, etc. Surprised? That’s part of what you sell, but the most successful brands realise that their...
