New research into state of marketing shows more money, more data and more pressure...
In the first of a new series of surveys into the role of chief marketing officers (CMOs) in South Africa, VML South Africa has...
Embracing a self-service world to improve CX
Irrespective of industry sector, 81% of customers want to take matters into their own hands and solve queries before reaching out to a...
Franchises reap the rewards of tech-enabled Local Marketing Strategies
Technology enabled Local Marketing Strategies help leading franchises grow at a rate three times faster than competitors.
One of the great challenges facing franchise businesses...
Three ways to reinvent retail customer engagement in a post-Covid world
As the COVID-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a new digital...
6 Helpful Holiday Marketing Tips to Drive Sales & Revenue
*This article was originally published on the Everlytic blog on 17 November 2021
Does your business have a holiday marketing plan? The holiday season is a great...
30 Years of Carrol Boyes
From humble beginnings to a globally recognised South African brand, Carrol Boyes has been making her mark on the design world for 30 years!
In...
Effie Awards SA 2021 opens with virtual workshop on 23rd Feb
The Association for Communication and Advertising (ACA), is pleased to announce that the very first Effie Awards South Africa will be held in 2021...
Business excellence in Africa relies on customer centricity in an opportunity market
Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in...
Penquin and Spitfire Inbound trump at New Generation Awards
Spitfire Inbound, Penquin and their clients have received a Gold and four Silver accolades at this year’s 2018 New Generation Social & Digital Media...
Insurers can bridge the relationship gap by focusing on digital customer communication
Traditional insurers have never faced as much competition for their customers’ attention as they do now. A whole litany of tech-centric startups are coming...
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