Unilever – Three South Africans short-listed for Axe ‘Space Activation’
Unilever is going into space for its new Axe brand activation, and a South African will be part of this ‘spaced out’ activation. ...
AutoReach: Hotting up to hit the road
Re-invention is the key to business success. It requires the evolution of years of expertise within an ever-changing market to compete for a potential...
PocketMedia® – promotes BSH in Turkey
Z-CARD® Turkey has produced the Popup Cube, the company’s latest innovation, for BSH Home Appliances Corporation, one of Turkey’s furniture companies. ...
AMASA – challenges readership figures
The AMASA (Advertising Media Association of South Africa) free presentation tomorrow (06 March) to be held in Sandton features a presentation on penetration of...
PharmaChoice – using educational incentives
PharmaChoice is encouraging parents to purchase its products by offering bursaries as a purchasing incentive. Education prospective As part of...
Times Media – Amorphous launches Hudlr
Hudlr, a data visualisation tool provides businesses with detailed demographics in any location around South Africa has been developed by Amorphous, a Times Media...
Billads – Mobi campaign drives mothers online
Billads uptake is on the up, and Adcock Ingram is using this forum for awareness of its unique supplements. Awareness and...
Mediamark launches creative division
Mediamark has launched an in-house creative division called Lab 42. Pooling resources Mediamark has launched Lab 42 – an initiative to...
Checkers – ‘Celebrity Marketing’
It’s no secret that ‘celebrities sell’. People remember campaigns and brands involving celebrities. A celebrity/brand association can go a long way to a campaigns...
NAB-ROOTS-Understanding South African buyers
ROOTS is research commissioned by Caxton Printers & Publishers and conducted by TNS Research Surveys. It is aimed at assisting marketers in understanding South...