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Branding vs. Marketing: Why Knowing the Difference Could Be the Key to Sustainable Business...
In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate clearly and connect meaningfully....
Ads are no longer disrupting – they’re unlocking
Once upon a primetime, advertising had its place: neatly slotted between soapies on TV or nestled between the pages of your favourite magazine. It...
Consumers Have Spoken: Announcing the 2025 Product of the Year Winners
South African consumers have once again cast their votes in the country’s most comprehensive independent product survey. Product of the Year South Africa is...
Effie Awards South Africa Announces 2025 Jury Panel
Effie South Africa, hosted by the Association for Communication and Advertising (ACA), has announced the full jury panel for the 2025 Effie Awards programme,...
Finalists Announced for the 2025 Marketing Achievement Awards’ Marketer of the Year
The Marketing Achievement Awards (MAAs) have announced the exceptional finalists for the highly coveted Marketer of the Year (MOTY) award for 2025. This prestigious...
AI is the inspiration for a new frontier in creativity
OPINION
In the past decade, marketing has increasingly become obsessed with efficiency and optimisation as the digital era added new dimensions of performance tracking, conversion...
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