Linear journey mapping is dead
Over the years, a lot of very smart people in marketing and communication have spoken about the importance of customer journeys. Whether it’s at...
Jacaranda FM launches podcast hub
JacPod, recently launched by Jacaranda FM, is a brand-new podcast hub which features a selection of exclusive content from a wide variety of South...
IT’S TIME – to escape to planet rAge
Get ready - it’s time to descend on rAge 2022 at the Gallagher Convention Centre this December for three fun-filled days of gaming, tech, gadgets and...
Hoërskool Driehoek – more than R1.5m raised by Jacaranda FM’s Good Morning Angels
Following the Hoërskool Driehoek tragedy in the beginning of February 2019, Jacaranda FM’s Breakfast with Martin Bester asked their listeners to help the victims...
2024 Effie Awards South Africa Grand Jury Announced
Effie South Africa is proud to announce the Grand Jury for the 2024 Effie Awards. Assembled to select the most effective marketing effort of...
10 top tips for getting the most out of your relationship with your agency
Call it “chemistry”, or “electricity”, or “trust”. What’s undeniable is that a good relationship between an agency and a client is the only way...
Leading with the heart and how soft skills win the day during the pandemic
The Covid-19 pandemic forced many businesses worldwide to sit up with a jolt and smell the coffee: if ever there was a time for...
Advertising to a generation that blocks advertising
The nature of advertising shifted drastically over the last year. Not only are consumers seeing less experiential and traditional advertising due to COVID-19, they’re...
The Nedbank IMC puts spotlight on scarce skills through bursary programme
Themed, “Marketing. The Movie.” and taking place on the 29 July 2021, the Nedbank IMC is again offering bursaries to young South Africans. With...
Nominations now open for 2021/2 Marketing Achievement Awards’ Rising Star and Marketer of the...
Between now and 17 December 2021, marketing professionals across the country are invited to nominate young, rising stars from within their organisations or partner...
