Global brands question media transparency in Africa
In early 2017, P&G's chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as 'the most important speech in marketing.' He...
The 6 superpowers of digital communication
Most companies understand the importance of constantly improving the customer experience. They’ve likely seen the research that shows how focusing on customer experience can...
PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall
Primedia Outdoor’s PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg....
Effie dialogue series returns with an expanded programme featuring four thought-provoking panels
Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the...
New research into state of marketing shows more money, more data and more pressure...
In the first of a new series of surveys into the role of chief marketing officers (CMOs) in South Africa, VML South Africa has...
Kagiso Media pledges R1-million towards COVID-19 hunger relief
Kagiso Media, via its radio stations East Coast Radio (ECR) and Jacaranda FM are giving back to communities in need during the COVID-19 crisis....
Three ways to reinvent retail customer engagement in a post-Covid world
As the COVID-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a new digital...
3 Emails You Should Send to Drive Conversions
The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email...
Exciting new weekend breakfast show as 5FM finds rhythm and continues growth
5FM has announced some exciting changes to its presenter line-up for 2022.
The station refreshed its line-up with a major shake-up last year, one that...
Project Runway from Ola! Films
Hit US reality television series Project Runway has taken the world by storm and now it’s finally landed in South Africa where headline sponsor...
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