Gareth Cliff on e
In a week in which eMedia Investments welcomes award-winning investigative journalist, Devi Sankaree-Govender, it also announces that well-known radio and television personality, Gareth Cliff...
FoxP2 continues to live up to Number 1 Scopen ranking
FoxP2 continues to live up to its Number 1 ranking for effective creativity in the 2019/2020 Scopen report with an impressive performance in the...
Influencer marketing is cutting through the content shock of a digital age
Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media use was an increase...
5 Black Friday Online Marketing Ideas to Boost Your Revenue
It’s no secret: the pandemic has affected the way we do things and Black Friday has been no exception. To add to that, the...
Linear journey mapping is dead
Over the years, a lot of very smart people in marketing and communication have spoken about the importance of customer journeys. Whether it’s at...
Reigniting the Industry: The ACA’s Bold Path Forward
Sharleen James, Chairperson of the ACA, outlines the association’s bold new direction, emphasising key initiatives such as the formation of industry-specific ‘Tribes’. These efforts...
Me myself and social media envy
Being the best you can be, to be #YourBestSelf is a powerful human need – but it’s no secret that our #SoBlessed, #SoObsessed culture...
Get ready for 24/Summer with Cell C
Cell C has taken the wraps off its brand-new Summer Campaign, dubbed WIN24Summer aimed at revealing the many ways South Africans from all walks...
How programmatic print can rescue digital marketing
Digital marketing has been high on brand owners’ agendas for much of the last decade, but for many marketing departments and their agencies it...
The SA Events Council looks back at a year of change
SAEC - LOOKING BACK AT A YEAR OF CHANGE
So here we are at the end of May 2021, with a COVID-19 third wave looming...
