6 Helpful Holiday Marketing Tips to Drive Sales & Revenue
*This article was originally published on the Everlytic blog on 17 November 2021
Does your business have a holiday marketing plan? The holiday season is a great...
Why less is more on social media
There’s no doubt that social media is an essential component of all business-to-consumer marketing and communications strategies, however, the big question is: How many...
How Media Relationships have changed and what this means for the PR industry
Over the years there has been significant growth and change within the media industry. While traditional media is still important, the development of new...
Effie dialogue series returns with an expanded programme featuring four thought-provoking panels
Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the...
5 ways to write an engaging value proposition for your website
When it comes to selling newspapers, persuasive and relevant "above-the-fold" content has always been a necessity. The top half of the newspaper—the only part...
Digital marketing in a third world country
As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various...
Four hundred enjoy breakfast with SA’s most fearless women
A group of SA’s most fearless and successful women - Zelda la Grange, Jo-Ann Strauss, Letshego Zulu, Dr. Rolene Strauss and Amy Kleinhans-Curd -...
Nominations now open for 2021/2 Marketing Achievement Awards’ Rising Star and Marketer of the...
Between now and 17 December 2021, marketing professionals across the country are invited to nominate young, rising stars from within their organisations or partner...
Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, or customers simply ignore...
Gareth Cliff on e
In a week in which eMedia Investments welcomes award-winning investigative journalist, Devi Sankaree-Govender, it also announces that well-known radio and television personality, Gareth Cliff...
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