Why personalisation in digital marketing matters
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed...
The 6 superpowers of digital communication
Most companies understand the importance of constantly improving the customer experience. They’ve likely seen the research that shows how focusing on customer experience can...
What Exactly Is Customer Experience?
Understanding customer experience and – more importantly – getting it right can make a massive difference to your business. Our CX experts show you...
The Pandemic’s Impact On Transformation For Better Or Worse?
So you’ve heard of Clubhouse but you aren’t entirely sure what it is or, more importantly, if it’s worth taking note of? This snapshot...
2021 Effie Awards South Africa Last Minute Entry Deadline Imminent
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to...
Signs your digital maturity isn’t progressing and what to do about it
Innovation and agility. These are the characteristics of a business that have become crucial to not only its survival but its long-term success as...
The One Club Announces Diverse Jury From 38 Countries For Young Guns 19
Jury includes “Top Gun: Maverick” director Joseph Kosinski
and director and artist Floria Sigismondi.
The One Club for Creativity, the world's foremost non-profit organization recognizing creative...
Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world
With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated. In fact, social media followers have grown by an average of...
RAPT Creative showcases South African cities for Ballantine’s global digital campaign
RAPT Creative, a vibrant, energetic, consumer-centric agency with big ambitions (as shown by it establishing a presence in London and Kyiv at the beginning...
Why you need social commerce
Shopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases...
