Effie Awards 2022 Finalists announced
Effie South Africa is pleased to announce 30 finalists in the 2022 Effie Awards South Africa programme. Finalists were announced and celebrated at the...
Connection remains key to customer service, despite changing expectations
The role of customer service is fundamentally shifting amid changing customer behaviours, rising expectations and economic uncertainty.
Even as industry strategies and tactics evolve, the...
The Metaverse: Advertising and the future of marketing
The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day...
8 in 10 Gen Z consumers in South Africa want to pay more for...
New study reveals insight into post-pandemic attitudes of Generation Z
New proprietary research from global consumer insight agency, InSites Consulting, reveals how brands can communicate...
New dialogues event launches: The Maggs on Media Breakfast Show
Show up, meet up and pick up all the latest views and ideas at the first in a regular new dialogues series on pertinent...
Book your Effie Awards 2022 events tickets now
Tickets for the 2022 Effie Awards events are now on sale and the Association for Communication and Advertising (ACA) and Effie South Africa encourage...
4 Key Elements to Ace Influencer Marketing
The progression of influencer marketing from tactical to essential makes having the right tools at your disposal that much more important.
Recent years have seen...
Five digital marketing trends you need to know in 2022
The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...
The good, the bad and the epic fails: seven social media lessons we learned...
Last year was a busy and often chaotic one on the social media streets – starting with the appalling attack on the United States...
How are product innovation and innovation in technology helping in the quest for digital...
According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...