Five ways to ensure an influencer marketing campaign goes viral
Big brands used to tell us what was cool. Today, consumers expect brands to be more human. In fact, the higher a brand’s emotional...
3 Emails You Should Send to Drive Conversions
The primary goal of most businesses is to acquire customers and maximise profits while spending the least amount of money to get there. Email...
Transformation a business imperative for Provantage Media Group
Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about...
Three ways to reinvent retail customer engagement in a post-Covid world
As the COVID-19 pandemic has accelerated the shift to shopping online, retailers have had to re-imagine how they do business in a new digital...
The ACA Welcomes Gillian Rightford, Ensuring Smooth Transition Following Former CEO’s Departure
The Association for Communication and Advertising (ACA) announces that Ms. Mathe Okaba, who served as Chief Executive Officer for over 5 years, stepped down...
Prepare for Seven Digital Marketing Megatrends in 2020
Social Places has identified seven digital marketing megatrends that will shape the martech industry this year.
New tech tools take hold and consumer behaviour moves...
Accelerate your E-Commerce strategy with Brand Storytelling
It is no longer a question of when…. the question is how?
The pandemic is rapidly changing our buying behaviour in what was already an...
2021 Effie Awards South Africa announces 38 Finalists
The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the...
What Exactly Is Customer Experience?
Understanding customer experience and – more importantly – getting it right can make a massive difference to your business. Our CX experts show you...
SA Marketing Industry Alliance launches Results of the WFA Global Diversity, Equity & Inclusion...
How the South African career ladder differs: findings from the first global marketing diversity, equity, and inclusion (DEI) census reveal exactly where the transformation...
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