Future-proof Marketing – Marketing with Meaning and Purpose
by Onyi Nwaneri, Marketing and Partnerships Executive from Afrika Tikkun
On Thursday, 27 June 2019 Afrika Tikkun will be speaking on purpose-led marketing at the...
Lebo Madiba to head up Ogilvy PR
Ogilvy Johannesburg has announced Lebo Madiba as the new Managing Partner: Public Relations & Influence at the agency.
Madiba is taking over from Joanna Oosthuizen,...
Four Ways in which Big Pharma Is Using Big Data
The history of data analysis can be linked as far back as the 19th Century and is associated with Frederick Winslow Taylor, referred to...
Marketing Achievement Awards finalists announced
The finalists for the inaugural Marketing Achievement Awards (MAA) have been revealed and the winners will be announced at a prestigious gala dinner on...
Turning Big Data into Even Bigger Stories
In data storytelling, as in life, there are two sides to every story. To the creatives responsible for telling the story, data is the...
Flow Communications joins the world’s largest global independent agency network
Flow Communications has joined thenetworkone, the world’s largest and fastest-growing network of respected independent creative, media, public relations (PR) and marketing agencies. Joining thenetworkone...
The shape of content marketing
By Andrew Nunneley, Director of Brand Strategy at New Media
Content marketing is at last taking its place at the top table. Most South African...
Thought leadership piece: Up, Close and Very Personalised
By Refilwe Maluleke, Managing Director at Yellowwood
In the film “Field of Dreams” an out-of-luck farmer played by Kevin Costner sees a vision for a...
First ACA Future Ballers event a resounding success
There is a myth about age discrimination in advertising. Some say that while ‘ageism’ exists in all industries, in advertising it appears to be...
Phygital: 6 Ways to Adapt or Die
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still...
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