South Africans stick to Icon Brands in an increasingly complex consumer landscape
The relationship between consumers and brands have never been more complex. We have never had more data available, yet we see a decline in...
Airport Ads Unveils Strategic Re-brand
One of South Africa’s integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its...
Franchises reap the rewards of tech-enabled Local Marketing Strategies
Technology enabled Local Marketing Strategies help leading franchises grow at a rate three times faster than competitors.
One of the great challenges facing franchise businesses...
Primedia Broadcasting and RMS Media proud sponsors of the MOST Awards
As sponsors of the registration and foyer area, Primedia Broadcasting will be offering a warm welcome to guests of the 11th annual MOST Awards,...
Cerebra and Vodacom
One year ago Cerebra officially opened the largest social media command centre in South Africa because the way its client Vodacom needed to communicate...
The Nedbank IMC 2020. Marketing Works. Or does it?
Right now, intangible brand assets are worth US$57.3 trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around...
Winners of the 2019 APEX awards and the end of an era announced
The highly anticipated annual APEX events were held on the 11th July in Johannesburg, where the Association for Communication and Advertising (ACA) hosted the...
Digital marketing in a third world country
As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various...
Marketing Achievement Summit explores ways to future-proof growing industry
Given the rapidly changing international marketing landscape, it is important that South Africa keeps up to date with global trends and there is a...
Marketing Achievement Awards winners announced
The winners of the inaugural Marketing Achievement Awards (MAA) have been announced, at a prestigious gala dinner at Sun City which was held on...
