Increase in mall foot traffic drives consumer-brand engagement
While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December....
Primedia’s TLC – Hair and beauty salons new ad platform
Primedia’s TLC now offers advertisers space in hair and beauty salons. TLC has launched the first stage of its salon media...
Provantage – transit TV launched
Out of Home agency Provantage has announced the launch of Transit Television, or Transit.TV. Almost 7-million viewers Transit.TV is a...
OHMSA membership grows
OHMSA – Out Of Home Media South Africa’s – drive to attract new members seems to be working. Media owner Design...
OHMSA – New member for OHMSA
OHMSA membership grows with addition of Sizwe. Billboard company Sizwe Consulting, which recently entered the out-of-home arena, is the latest company...
TO JOIN OHMSA OR NOT: an infiltrators point of view by Sonnet Swanepoel,...
The following first appeared in the OHMSA May 2012 Newsletter which was disseminated on 01 June. Our acknowledgements to the Association and Sonnet Swanepoel. ...
Golf Ads™ launches Tag Heuer’s Connected 45
There’s no doubt that the golfing environment provides unique marketing opportunities for brands. Golf Ads™ provides an audience of 500 000 consumers who are...
ComutaNet reaches AFCON fans
ComutaNet is flighting the AFCON Games for commuters waiting at ranks. ComutaNet, in conjunction with the SABC, is flighting live AFCON...
Golf Ads™ implements campaign for Garmin Approach S60
Golf Ads™ recently implemented a campaign for the launch of the new Garmin golf watch – the Approach S60 - making innovative use of...
Commuter and Rank TV – Location based advertising for Nando’s
Nando’s combined Commuter and Rank TV to target commuter market. Combined for effectiveness Taking advantage of the new alliance between commuter...
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