New research into state of marketing shows more money, more data and more pressure...
In the first of a new series of surveys into the role of chief marketing officers (CMOs) in South Africa, VML South Africa has...
Evidence Based Marketing – what is it and why do we need it?
The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer...
Finalists announced for ADC 98th Annual Awards
The New York Times Magazine, McCann New York Are Top Finalists
For Global ADC 98th Annual Awards
Entries increase 11% this year from 48 countries;
708 finalists...
30 Years of Carrol Boyes
From humble beginnings to a globally recognised South African brand, Carrol Boyes has been making her mark on the design world for 30 years!
In...
Controversial trends and tough questions to be asked at the 2019 Nedbank IMC conference...
The 2019 Nedbank IMC Conference’s agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views...
Fourways mall invites shoppers to play@4wm with bus shelter campaign
Fourways Mall has turned to out of home media to draw shoppers from surrounding areas, tasking Street Network with a visually striking promotional campaign...
Marketing Achievement Awards
South Africa’s Marketers Rewarded for their Excellence
Call for Entries
The inaugural Marketing Achievement Awards – an event that celebrates excellence in the science and art...
Tracking offline media – you can and you should!
South African brands need to get up to speed with what attribution software is and how it can help them to track, measure and...
Meta Media makes first crucial appointment
Chris Botha, Group Managing Director of Park Advertising has announced Kagiso Musi as Managing Director of newly formed media agency Meta Media.
Musi brings an...
Business excellence in Africa relies on customer centricity in an opportunity market
Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in...
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