PharmaChoice – using educational incentives
PharmaChoice is encouraging parents to purchase its products by offering bursaries as a purchasing incentive. Education prospective As part of...
Times Media – Amorphous launches Hudlr
Hudlr, a data visualisation tool provides businesses with detailed demographics in any location around South Africa has been developed by Amorphous, a Times Media...
Billads – Mobi campaign drives mothers online
Billads uptake is on the up, and Adcock Ingram is using this forum for awareness of its unique supplements. Awareness and...
Mediamark launches creative division
Mediamark has launched an in-house creative division called Lab 42. Pooling resources Mediamark has launched Lab 42 – an initiative to...
Checkers – ‘Celebrity Marketing’
It’s no secret that ‘celebrities sell’. People remember campaigns and brands involving celebrities. A celebrity/brand association can go a long way to a campaigns...
NAB-ROOTS-Understanding South African buyers
ROOTS is research commissioned by Caxton Printers & Publishers and conducted by TNS Research Surveys. It is aimed at assisting marketers in understanding South...
Blue Ribbon-Record entries for sticker campaign
Blue Ribbon chose print and interactive promotional mediums for its campaign, which has surpassed expectations. Blue Ribbon bread’s 'Hall of Fame'...
Z-Card gets ‘clinical’
Biatain, a company specialising in wound dressing products, selected a custom-made pocket-sized PocketMedia Z-Card as the medium to distribute a Coloplast sample, product information...
Pyrotec PackMedia-Join the mess
Messy in retail outlets, if an American survey is to be believed, will soon catch on in South Africa. However, the risk of losing...
Nine Mile Media Samples make sales – survey shows
When the medium used to promote a product /brand is the product / brand itself. Sampling of products to entice consumers to purchase more...
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