Effie dialogue series returns with an expanded programme featuring four thought-provoking panels
Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the...
Effie South Africa Committee Tasked with Highlighting Effectiveness in Marketing
Effie South Africa appoints new committee to drive excellence in marketing and communication
Anwar Jappie elected Effie South Africa Chair
Committee to oversee annual awards program,...
YOUKNOW Launches First Party Data Centre of Excellence with mParticle
YOUKNOW, a leading provider of data-driven marketing solutions, announced today the launch of its First Party Data Centre of Excellence. The new centre will...
Effie Awards South Africa 2022 Winners announced
Winners of the 2022 Effie Awards South Africa were announced on the 27th October 2022 at a gala event held at the Focus Rooms...
Last chance to enter the 2022 Hollard Sport Industry Awards
BRANDS AND CAMPAIGNS THAT EXCITE, INSPIRE AND ENTERTAIN
Last year saw Mscsports walking away with the Agency of the Year. Levergy impressed with their Nedbank...
10 top tips for getting the most out of your relationship with your agency
Call it “chemistry”, or “electricity”, or “trust”. What’s undeniable is that a good relationship between an agency and a client is the only way...
Effie Awards 2022 Finalists announced
Effie South Africa is pleased to announce 30 finalists in the 2022 Effie Awards South Africa programme. Finalists were announced and celebrated at the...
Connection remains key to customer service, despite changing expectations
The role of customer service is fundamentally shifting amid changing customer behaviours, rising expectations and economic uncertainty.
Even as industry strategies and tactics evolve, the...
The Metaverse: Advertising and the future of marketing
The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day...
8 in 10 Gen Z consumers in South Africa want to pay more for...
New study reveals insight into post-pandemic attitudes of Generation Z
New proprietary research from global consumer insight agency, InSites Consulting, reveals how brands can communicate...
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