The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and...
Building brand trust and loyalty in the era of community commerce
In today's digital age, brands are constantly seeking new and innovative ways to connect with consumers and promote their products. Fuelled by the pandemic...
Future-proof Marketing – Marketing with Meaning and Purpose
by Onyi Nwaneri, Marketing and Partnerships Executive from Afrika Tikkun
On Thursday, 27 June 2019 Afrika Tikkun will be speaking on purpose-led marketing at the...
Is the Death of the High Street Unstoppable?
A look at the state of retail and digitalisation in 7 countries
Digital Marketer, Jamieson Hill, takes us on a journey around the world to...
Checkers – ‘Celebrity Marketing’
It’s no secret that ‘celebrities sell’. People remember campaigns and brands involving celebrities. A celebrity/brand association can go a long way to a campaigns...
The Nedbank IMC puts spotlight on scarce skills through bursary programme
Themed, “Marketing. The Movie.” and taking place on the 29 July 2021, the Nedbank IMC is again offering bursaries to young South Africans. With...
Phygital: 6 Ways to Adapt or Die
Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still...
Franchises reap the rewards of tech-enabled Local Marketing Strategies
Technology enabled Local Marketing Strategies help leading franchises grow at a rate three times faster than competitors.
One of the great challenges facing franchise businesses...
More money should be invested in African mobile – MMA SA workshop’s key message
While mobile has been around for more than a decade, it’s only now being included as part of the broader communications strategy and not...
Why online referrals are changing the marketing game, and how it benefits consumers
The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than expensive advertising campaigns via...
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