Storytelling vital to the digital-centric approach brands are taking in the Covid-19 era…
“Tell me the facts, and I’ll learn. Tell me the truth, and I’ll believe. But tell me a story, and it will live in...
SA shoppers are online. Retailers need to meet them with an exceptional experience
Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa is taking serious notice, according to Geoff Hardy, Head of Digital,...
5 Email Marketing Best Practices to Improve Your Campaigns
Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want...
How retailers are going digital-first this holiday season
For retailers this holiday season, everything is relative when you consider last year’s widespread lockdown of physical spaces and an accelerated shift to digital...
No, SEO is not dead in 2024. It’s just different
Earlier this year, many search engine optimisation (SEO) specialists globally were of the opinion that traditional SEO practices were making an exit because of...
Controversial trends and tough questions to be asked at the 2019 Nedbank IMC conference...
The 2019 Nedbank IMC Conference’s agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views...
Franchises reap the rewards of tech-enabled Local Marketing Strategies
Technology enabled Local Marketing Strategies help leading franchises grow at a rate three times faster than competitors.
One of the great challenges facing franchise businesses...
How are product innovation and innovation in technology helping in the quest for digital...
According to the Salesforce 7th Edition State of Marketing report, the global pandemic has caused 86% of marketing organisations in South Africa to adopt...
PMG partners with TAPTAP to launch Ground-Breaking Geo-Location Technology to Drive Greater Integration of...
Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that...
What brands should know about image and video SEO
For many Internet users, buying a new product or service starts with an online search query. In fact, 46% of product searches begin on...
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