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Monday, September 24, 2018
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Outdoor articles. Encompassing billboards, mobile billboards, signage and branding.

Tractor / Craftsign –Samsung’s rise to ‘great’ heights

Cape Town-based Tractor Outdoor planned and executed the branding for Samsung Electronics, which recently bought the branding rights to the former Shell Building. The...

Ad Outpost – visions for the future in Billboard advertising

CHANGING DIRECTION Company restructuring and turn-around specialist, Ad Outpost CEO Sonnet Swanepoel speaks about developments in the out-of-home media industry. A career heading project...

ADreach – street poles promote National Geographic TV show

The National Geographic channel used ADreach to promote its new Taboo TV show. Testing taboo The campaign features three adverts on...

ADreach – Zoning in

Street-pole ad company ADreach is offering advertisers the opportunity to implement ‘brand ownership’ on the streets in which they advertise.   ...

Adreach – Company Profile

Mark Castel, National Sales Manager for ADreach, tells Adcom about the company and the effectiveness of street pole advertising. “Street pole adverts were created...

Continental’s ‘people on the move’

OOH media-owner Continental announces three changes in its hierarchy. Africa and SA Continental Outdoor Media announces the appointment of Adelaide McKelvey:...

Sunfoil – creating a lasting impression

A one ton Sunfoil Giant Bottle modeled on those stacked on supermarket shelves has been positioned on the grass embankment at Sahara Stadium Kingsmead...

ADreach honours creativity at the Loeries

Loerie judges gave the ADreach Street Pole award to Ogilvy Cape Town for Stimorol’s Mega Mystery, ‘You Decide the Flavour’. “The...

Enter the ‘battle of the bulge’ with ADreach

Street pole company ADreach aligns itself with health and wellness by partnering with Rejuve in a weight-loss competition for the industry. ...

ADreach – Supalites for SBU development winners

ADreach has donated three Supalites to Maid4U, one of the winners at the Shanduka Black Umbrellas regional enterprise development awards. Prize...
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