BrandMapp 2021 demystifies pandemic influence on SA shopping landscape
As with every other aspect of life, the pandemic has changed how and when we shop, as well as where and what we buy. ...
BAZ-ART team brings Adidas nothing is impossible tower to life
If you’ve been anywhere near the FNB Stadium in Nasrec, bordering on Soweto, you’ve probably seen the iconic adidas Impossible is Nothing cooling tower....
Effie Awards South Africa 2022 Winners announced
Winners of the 2022 Effie Awards South Africa were announced on the 27th October 2022 at a gala event held at the Focus Rooms...
Turning Big Data into Even Bigger Stories
In data storytelling, as in life, there are two sides to every story. To the creatives responsible for telling the story, data is the...
South Africans stick to Icon Brands in an increasingly complex consumer landscape
The relationship between consumers and brands have never been more complex. We have never had more data available, yet we see a decline in...
The Nedbank IMC Conference 2020 goes virtual
Marketing works. More than ever. Work it.
It has been decided that the formerly sold-out Nedbank IMC 2020 will go virtual on 24 July. The...
It’s the end of the world as we know it (and I feel fine)
This iconic song from the American rock group, R.E.M. so aptly depicts the global upheaval we are currently experiencing. The Covid-19 pandemic has unquestionably...
Brands need an action plan for a world beyond third-party cookies
For years, brands have relied on third-party cookies and mobile identifiers to deliver personalised ads to prospects and customers, and to track engagement with...
Pitfalls of neglecting your email delivery
Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the...
The ACA Welcomes Gillian Rightford, Ensuring Smooth Transition Following Former CEO’s Departure
The Association for Communication and Advertising (ACA) announces that Ms. Mathe Okaba, who served as Chief Executive Officer for over 5 years, stepped down...
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