The shape of content marketing
By Andrew Nunneley, Director of Brand Strategy at New Media
Content marketing is at last taking its place at the top table. Most South African...
Airport Ads Unveils Strategic Re-brand
One of South Africa’s integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its...
SPARK Media launches industry focused Get It magazine
At the end of last year, SPARK Media released its first media and advertising industry focused Get It magazine, modelled on the current popular...
Creating Meaningful Brand Connections in 2021
Across the board, 2020 was characterised by survival, and ever-evolving coronavirus pandemic tested the resolve of people and brands alike. Many businesses are still...
Why you need social commerce
Shopping has always been a social activity. Just two years ago, you would find people discussing the good and bad about their recent purchases...
Why online referrals are changing the marketing game, and how it benefits consumers
The best-loved brands of the digital age—Netflix, Uber, Airbnb—have powered their growth by scaling positive word of mouth. More than expensive advertising campaigns via...
Last chance to enter the 2022 Hollard Sport Industry Awards
BRANDS AND CAMPAIGNS THAT EXCITE, INSPIRE AND ENTERTAIN
Last year saw Mscsports walking away with the Agency of the Year. Levergy impressed with their Nedbank...
Finding meaning in a world of strange words in business
By Avukile Mabombo
The business world is awash with words that are charged with energy but perhaps lacking in substance. In theory, every brand manager...
Winners of the 2019 APEX awards and the end of an era announced
The highly anticipated annual APEX events were held on the 11th July in Johannesburg, where the Association for Communication and Advertising (ACA) hosted the...
Recognising the best behind the business of sport at 2019 Hollard Sport Industry awards
The very best work behind the business of sport which spans marketing, PR, digital, sponsorship, advertising, community investment, social media and branding were awarded...
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