Thumbs Up for Unilever, Diageo, Samsung and eBay From Hellocomputer
“Unilever, Diageo, Samsung and eBay deserve a big thumbs up for publicly committing to help combat fraud in the digital ecosystem, create better experiences...
SANLAM shows how to live with game changing confidence
Sanlam’s brand reboot kicks off with a bigger, bolder purpose and team of inspirational Coaches to empower South Africans to live with financial confidence
Following...
Creative Month, week 4; One Show Finalists, ADC 2020 Global Rankings
Creative Month 2020 Preview: Week 4,
ADC 2020 Creative Rankings and The One Show 2020 Finalists
The One Club for Creativity launches the final week of...
Influencer marketing is cutting through the content shock of a digital age
Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media use was an increase...
ADC 98th Annual Awards names jury chairs for 10 disciplines
NEW YORK - A gender-balanced group of top creative leaders have been named to serve as jury chairs for 10 disciplines of the ADC 98th...
RocoMamas: #EatingIsBelieving – Outdoor
RocoMamas, famous for its smashburgers, launched combos to diversify its offering, as the brand continues to grow and has recently surpassed 80 restaurants in...
Checkers – ‘Celebrity Marketing’
It’s no secret that ‘celebrities sell’. People remember campaigns and brands involving celebrities. A celebrity/brand association can go a long way to a campaigns...
Ask Afrika Orange Index celebrates 18 years with service delivery winners!
Tuesday the 22nd of October 2019 saw the annual Ask Afrika Orange® Index 2019/2020 celebrations. Held at “The Venue” in Melrose Arch.
Where the winners...
BrandMapp 2021 demystifies pandemic influence on SA shopping landscape
As with every other aspect of life, the pandemic has changed how and when we shop, as well as where and what we buy. ...
The two most important things to remember about influencer marketing
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing...
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